Cross Selling eWorkbook Anthony J. Alessandra

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Kindle Edition

47 pages


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Cross Selling eWorkbook  by  Anthony J. Alessandra

Cross Selling eWorkbook by Anthony J. Alessandra
| Kindle Edition | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 47 pages | ISBN: | 4.74 Mb

Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships- from persuading and telling to problem solving and helping-from low-price selling to value-added selling.Cross-selling is not justMoreSelling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships- from persuading and telling to problem solving and helping-from low-price selling to value-added selling.Cross-selling is not just pushing more products.

It’s encouragingcustomers to buy other products that meet their needs. Being an effective cross-seller seems to be an elusive practice that is sought by many but obtained by few. Nearly every business speaks of the importance of cross-selling its full range of products and services to customers.

Yet very few firms achieve it in practice, because they assume that people know what they want.



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